Smartphone Penetration Reaches 85 percent in the US

Smartphone Penetration Reaches 85 Percent in the US: Deloitte Survey


The Deloitte annual survey that assesses consumer attitudes towards mobile technology finds that smartphones remain at the center of the connected ecosystem, while other devices are losing popularity. This year’s survey reports that smartphones are the favorite mobile device among US consumers, with 85 percent market penetration. The figure was 82 percent last year. The only other mobile device that increased market penetration during the past one year is the smartwatch. The survey finds that tablets, introduced in 2010, are going down in popularity. Its penetration came down by 5 percent, from 62 percent to 57 percent. There is one group of users, however, who prefer to use tablets and that comprises of people who are 65 and older.

Another trend noted by the survey is that there is an increasing degree of fear that accompanies the growing dependence on mobile devices. A large majority of respondents said that they were concerned about the security of their private data. 86 percent of them expressed concern about their data being shared or harvested by third parties. Another 83 percent said that they were worried about how their personal data is being stored.  Prompted by security concerns, a good majority of respondents do not prefer to use their mobile device to make in-store payments. Only less than a third of them said they had used the device for making payments; only 14 percent did this on a weekly basis.

Another interesting detail the survey brought out was that American check their smartphones more often than they did before: 52 times per day on average. More than a third of adult users said that they use their smartphones ‘very/fairly’ often for business purposes outside working hours. And 59 percent of them use their personal phones ‘very/fairly’ often during normal working hours. At the same time, most of the users do not feel that they spend too much time on their phones. Only the millennials said that they spend a lot of time on their mobile devices.

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